Year: 2013

  • Wikipedia Corporate Index – FleishmanHillard launches analytics tool

    February 13, 2013

    First analytics tool worldwide to evaluate company articles on Wikipedia With the Wikipedia Corporate Index (WCI), communications agency Fleishman-Hillard now offers companies a comprehensive analytical tool that evaluates all approx. 15,000 German company articles in a standardised score card. The WCI was developed by a team led by Arne Klempert, Director Digital at Fleishman-Hillard and former spokesman for Wikipedia in Germany. The tool provides a solid decision-making basis for corporate communications officers in terms of...