Year: 2018

  • Gods in White or All Just Hype? Three Strategies for Healthcare Communication in the Digital Age

    Digitalization hasn’t spared the healthcare industry. Today, new, digitally-driven treatment methods and preventative techniques aim to make society’s most common ailments a thing of the past. But the reality is: we’re far away from a humanitarian utopia. For example, more than half of the German population is overweight; tendencies are rising. And the healthcare has long been swallowed by cost pressure. Physiological and psychological health remain leading global challenges.