Bettina Schröder helps lead the strategic integration practice group. She is responsible for creating integrated campaigns that work towards all relevant stakeholders and translate across paid, earned, shared and owned media. Ms. Schröder stands for a rigorous, insights-driven approach to strategy coupled with the operational sensibility. She excels in campaign strategies and creative ideas that are true to the client and pay into reputation building.
She has more than 19 years of PR experience with special expertise in issues and crisis handling. After graduating in business administration, Bettina worked for renowned national and international communications agencies before joining FleishmanHillard in 2005.