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A corporate blog pays off for one’s business goals – also in the area of public affairs

Corporate blogs have become a constant in public relations (PR). No wonder, because they bring concrete advantages with them: Their own blog offers companies a solid owned channel that is relevant to search engines, sustainably positions internal experts, can be cross-promoted everywhere, and can even be a proven and quick way to present the situation from the company's point of view in the event of a crisis. But not only in PR, but also in...