Archive

Consulting

  • Contents of a digital strategy

    Communicators for whom the topic of "digital strategy" is fresh on the to-do list in 2022 often don't know where to start. What should be considered and in what order? What is really important and what is more downstream? Here you will find the essential considerations to get started professionally...

  • Ten Golden Rules of Cyber Crisis Communication

    The number and severity of cyberattacks on companies and public institutions have continued to grow at an almost frightening rate, both nationally and internationally, in the second pandemic year. One can rightly speak of a “digital pandemic of our time”: According to a study by the digital association Bitkom, nine out of ten companies surveyed said they had become victims of cybercrime in the past twelve months. There has been a particular increase in ransomware...

  • What Reputation Management Means for Brands and Why it is Important

    Our colleagues at news aktuell recently published a survey according to which reputation is important or even very important for 97 percent of companies in Germany. Despite this overwhelming importance of the topic, however, only slightly more than half have a strategy for systematically building it up — and only slightly more than a third measure changes on a regular basis. Sounds unusual at first glance — after all, one would assume that communicators should...

  • FleishmanHillard Successfully Passes CMS III Re-certification

    Anne Glier, Head of Talent Development FleishmanHillard Germany (le.) und Alexandra Groß, GPRA-Präsidenting (ri.)   The international communications and GPRA member agency FleishmanHillard Germany has successfully passed the Consultancy Management Standard III re-certification (CMS III). The seal of approval is valid for two years - after which the agency's internal processes will be re-audited. The Consultancy Management Standard (CMS) is an internationally recognized quality mark and exemplary management system for PR agencies...

  • Crisis Communication in 2021: The Five Most Important Key Learnings

    So far, the year 2021 has certainly not been poor in one thing: crises. From our experience with clients we have supported and accompanied with crisis communications, five lessons can be distilled that will make life easier - and safer - for everyone involved.