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  • User-Centered Communication

    https://youtu.be/tpZ1_AP3-Q4 What can I do about declining social media numbers? And why are you no longer performing so well?...

  • Don’t be afraid of triviality: LinkedIn is not the new Facebook

    Particularly in the German digital scene, there are repeated fears that the loss of reach on Facebook will now make LinkedIn the medium of choice. The concern is that this would lead to a trivialization of content. In fact, however, this is not the case, at least not to any relevant extent. Why? Here are a few clues...