Archive

corporate communication

  • A corporate blog pays off for one’s business goals – also in the area of public affairs

    Corporate blogs have become a constant in public relations (PR). No wonder, because they bring concrete advantages with them: Their own blog offers companies a solid owned channel that is relevant to search engines, sustainably positions internal experts, can be cross-promoted everywhere, and can even be a proven and quick way to present the situation from the company's point of view in the event of a crisis. But not only in PR, but also in...

  • Contents of a digital strategy

    Communicators for whom the topic of "digital strategy" is fresh on the to-do list in 2022 often don't know where to start. What should be considered and in what order? What is really important and what is more downstream? Here you will find the essential considerations to get started professionally...

  • Success factors for modern B2B communication at Wöhner GmbH & Ko. KG

    B2B corporate communication has its very own rules and challenges. Our customer Wöhner GmbH & Co. KG has a Head of Corporate Communications & Marketing in Isabel Ossenberg who goes her very own way in this area - and not just since Corona shuffled the established communication channels. In this interview, Isabel tells us what she considers to be the most important success factors in modern B2B communication...

  • Ten Golden Rules of Cyber Crisis Communication

    The number and severity of cyberattacks on companies and public institutions have continued to grow at an almost frightening rate, both nationally and internationally, in the second pandemic year. One can rightly speak of a “digital pandemic of our time”: According to a study by the digital association Bitkom, nine out of ten companies surveyed said they had become victims of cybercrime in the past twelve months. There has been a particular increase in ransomware...

  • Crisis Communication in 2021: The Five Most Important Key Learnings

    So far, the year 2021 has certainly not been poor in one thing: crises. From our experience with clients we have supported and accompanied with crisis communications, five lessons can be distilled that will make life easier - and safer - for everyone involved.