Archive

Employer brand

  • Digital employer branding: How to build a digital employer brand

    Finding good employees is becoming increasingly difficult. This makes it all the more important for the employer brand to have a solid, attractive online presence. This not only helps to attract new talent, but also to retain existing employees. In the podcast "Kosmosfunk" by Alfred Zedelmaier, our Vice President Digital Strategy Stefanie Soehnchen explains what a digital employer brand needs. ...

  • Fünf Tipps für digitales Employer Branding – gerüstet für die Schlacht um Personal im Netz

    The war for talent is already a reality for many companies: The battle for the best talents, which has been on the horizon for a long time, is now decisive for the profit and loyalty of employees. This makes it all the more important not only to have a strong corporate brand, but also active employer branding: positioning as an attractive employer brand - offline and online...