Why only own corporate channels guarantee sustainable communication reach in the long term
Corporate pages on Facebook, LinkedIn and other social networks are an integral part of the professional communication spectrum. However, the algorithms of these platforms are visibly changing negatively for the organic reach of corporate content. That is why flexible, modern owned channels such as blogs, newsletters or even the website are more important than ever...
Three factors for a successful corporate newsletter
Newsletters continue to be an underrated communication tool - we learned why in the last article on corporate newsletters. Here, we'll take a look at some factors communicators should consider when implementing newsletters for successful communication...
How customer centricity drives corporate communications
"The customer is queen" - so familiar, so not-new. The topic of customer centricity is old hat, at least in the jargon of companies and consultants. However, the concept and also the demands on its implementation are undergoing major changes due to digitalization, new tools and increasingly fluid transitions between communication disciplines. Uwe Schubert, the German chief strategist at FleishmanHillard, explains in an interview why it is important for successful corporate communications to think not...