Archive

Personal Branding

  • Don’t be afraid of triviality: LinkedIn is not the new Facebook

    Particularly in the German digital scene, there are repeated fears that the loss of reach on Facebook will now make LinkedIn the medium of choice. The concern is that this would lead to a trivialization of content. In fact, however, this is not the case, at least not to any relevant extent. Why? Here are a few clues...

  • Women’s resolution for 2022: become digitally visible – three tips from a digital expert for success

    In my team of 15 people, there was only one man. He was the only one who asked for a salary increase. A female colleague even said to me during a staff meeting that more salary was not necessary. Women's voices in the workplace are still quiet, still restrained - and still afflicted with the feeling of being lucky to be at the table at all. But the digital world offers a table big enough...