Target groups

  • Why comparing Prince Charles and Ozzy Osborne illustrates our need for personas

    Currently, the well-known comparison of some character traits of the British heir to the throne Prince Charles and the musician Ozzy Osborne is circulating through the social media. In some cases, this comparison and the accompanying text suggest that creating personas as a method for targeted communication is worthless, because then the two people, who seem very different, would be the same persona. In fact, this is not true - rather, the comparison is a...