Betty Lauerbach

Betty Lauerbach is a Senior Account Executive in FleishmanHillard’s Corporate Communications team in Frankfurt. As part of strategic communications consulting, she supports external and internal communications in various client projects. Her expertise lies primarily in the areas of media relations and reputation management. In her day-to-day client work, she supports companies from various industries, including the care, publishing and financial sectors and the (chemical) industry, franchise companies as well as companies in the field of sports sponsoring.

She is also part of the FleishmanHillard content team, which drives the agency’s own marketing in Germany and implements a cross-channel employer branding strategy on Instagram, LinkedIn and the FH website. As a team member of the FH Podcast Taskforce, Betty Lauerbach is also (co-)responsible for the agency’s activities around podcasts – from podcast production for clients to co-sponsorships to the internal podcast “FleishPOD”.

Before joining FleishmanHillard, Betty Lauerbach worked in brand communications for the consumer and healthcare practice of another international network agency and supported the team in the day-to-day operations of various client projects. In her work in corporate communications for a large publishing house, she also provided support in day-to-day operations, helped organize press events and gained extensive insight into the publishing industry.

She studied at the universities of Düsseldorf, Seville (Spain) and Bamberg and holds a Bachelor’s degree in Media and Cultural Studies and a Master of Arts in Communication Studies.