Product marketing is one of the core areas of classic PR work. The targeted and adequate communication of the advantages and innovation potential of products is demanding. Product launches in particular have a lot at stake: development was usually cost-intensive, and the pressure to succeed is high. Here, it is important to strike exactly the right note in positioning and profiling. Decisive knowledge of the relevant markets is just as important as knowledge of the target groups and their expectations.
FleishmanHillard offers product marketing expertise for numerous industries. Our experience and intuition for the optimal nuances in product communication set the course for a successful start in the product life cycle – whether lifestyle or high-tech.
In product marketing, expertise is the be-all and end-all of successful communication. This is especially true for launches of new products, as the core task here is concentrated on a narrow time frame: As a rule, there is only one opportunity, and it needs to be used well.
Spot on: the product in focus
FleishmanHillard offers this expertise in numerous industries. The spectrum ranges from food, retail, FMCG, beauty, fashion, lifestyle, and sustainability to consumer electronics, audio, IT hardware, gaming, wearables and all areas of the healthcare industry such as pharmaceuticals (RX/OTC), medical technology, dental as well as clinics and practices.
We put products in the right light, always taking into account the current market situation. Our range of services includes professional consulting and precise planning for new product launches in all sectors. From pre-launch to post-launch, we are the right contact in all phases of the product life cycle.
“Making medical groups and patients aware of products, therapies & innovations through effective & compliant communication, and thus helping to save or prolong lives, moves and excites us every day.” – Nadine Dusberger, Head of Healthcare
Services in detail
- Product launches
- Targeted product positioning
- Review programs for maximum extension of product campaigns
- Close partnership with key media influencers
- Strategy & consulting with measurable success
- Support throughout the entire product life cycle
- Good contacts to doctors, pharmacists, and patients
From the marketing concept to sustainable positioning
“We turn brands into love brands” is one of our promises – and that is no exaggeration. Whether marketing concept or positioning beyond the day: Our experts Judith Christina Pierau for the B2C area, Enno Hennrichs for B2B as well as Nadine Dusberger for Healthcare stand for turning products and brands into objects of affection that are positively received by their target groups and arouse curiosity.
