The media landscape is in a constant state of flux. Traditional media have been present on social media for a long time, i.e., on social channels, podcasts, video formats, and so on. Some of them are also developing their own monothematic formats, e.g. in the area of podcasts or social channels, and are thus achieving significantly greater precision in addressing target groups. PR is also responding to this change, which is being driven by digitization. It must deliver the content and drive development together with journalists. It is crucial here to know the relevant stakeholders precisely.
People have to match brands – and in the context of highly volatile trends. Only those agencies that have the necessary experience and know the right contacts can register relevant changes in good time. It’s not always about short-lived phenomena – topics such as sustainability are here to stay – and those who take them up become drivers of social debates themselves.
The key to successful media relations work is contact with the relevant journalists and online and offline editors. Who specializes in what? Who is particularly open to which topic? And last but not least: What quality does the journalist offer and what expertise does he or she have?
Here, experience counts just as much as a secure legal framework. We have an extensive database that includes all relevant press contacts, as well as appropriate safeguarding mechanisms with regard to confidentiality, blocking periods and property rights.
Experience and expertise
Our media team maintains and cultivates close contacts with all important publishers and editors – because a network does not consist of a comprehensive distribution list, but only through personal contact. We know the content requirements of editors so that our clients’ messages can be effectively communicated to target audiences. Overall, we offer services in all industries and sectors – from medium-sized companies to large corporations; from food to health care.
Services in detail:
- Strategic Communication
- M&A Communication
- CEO and executive positioning
- Media events, trade fairs
- Round-Tables
- Editorial Visits
- Product launches
- Media training
- Trendwatching, topic research
- Storytelling
- Copy-Writing
- Content Creation: Releases, Statements, Editorial, Advertorial
- Sell-In/ Media Pitching
- Interview Pitching
- Research of Testimonials and Ambassadors
- Monitoring & Reporting
- Competitor Analysis
Competence in Media Relations
The spectrum of our services is broad and covers the entire editorial catalog. Our experts produce rich, relevant content and distribute it to the media that best fit the story.
