Crisis Communication & Crisis Management

Experienced communications experts are needed in crisis situations. They can play a key role in keeping a cool head in turbulent times. More importantly, they ensure that the right messages reach the right recipients at the right time, both strategically and in terms of target groups. Quickly and precisely. Transparent and target-oriented. And above all, with perfect timing.  

Crisis communication consulting at the highest level

Crisis prevention, crisis communication and crisis management are an essential building block of success. For this purpose, proven communications experts have developed and globally implemented the A.R.C.™ (Assess.Resolve.Control) methodology. This methodology is binding for FleishmanHillard — and thus for each of the more than 150 certified international crisis consultants who offer crisis communications consulting at the highest level around the clock (24/7) — worldwide and on a professional basis.

From issue management to prevention

We offer our clients optimal support before, during and after a crisis. This means: potential crisis situations and constellations or events that could lead to a crisis are registered, monitored and continuously analyzed — in a sense as “preventive maintenance”, but with “real” intelligence. During a crisis situation, FleishmanHillard experts support those affected in all matters. After the crisis has ended, “aftercare” takes place, including the systematic implementation of all crisis-related findings and lessons learned.

Services in detail

  • Crisis prevention:
    • Issues Monitoring
    • Crisis training and simulations
    • Crisis playbooks (manuals, pocket guides)
    • Crisis media training
  • Ad-hoc crisis support:
    • 24/7/365 crisis hotline with certified crisis communications consultants
    • On-site crisis support
    • Media contact/crisis press spokesperson
  • Establishment of crisis media monitoring and social listening with alert function
  • Crisis Recovery — target group-specific communication programs and campaigns to strengthen reputation after crises

Protect reputation

A crisis can affect many areas of a company: production, supply chains, valuable corporate data or even the reputation of the respective company and executives. However, the most sensitive asset to protect is reputation. That’s why, in addition to the actual work, the impression that crisis management makes on the outside also and above all counts. A crisis does not have to be self-inflicted — it’s how it is handled. This is one of the reasons why it is so important to be transparent and dialog-oriented at all times — in front of the public, but above all in front of the stakeholder groups. It is precisely when a crisis has effectively ended that an essential part of the work begins: to maintain or reinvigorate trust in the company. Our certified crisis expert Volker Pulskamp and his competent crisis communication team know how to systematically manage a crisis in terms of communication.

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