The importance of internal communication has increased greatly, especially in corona times and increased home office work. And it has changed: While it was once the mouthpiece of the company management and the executive level to the employees, internal communications today has more and, above all, significantly more demanding tasks. In an increasingly digital world of communication, it is first and foremost an instrument of dialog.
One of its goals is to motivate employees to actively participate and contribute. But it also has an external effect. In a context in which employer branding is becoming increasingly important, the internal communication culture is always also a sign of the general corporate culture and shows what the company is like in terms of transparency, openness and team spirit.
More than ever before, internal communications is the most important mouthpiece within the company. It ensures both the flow of information and the communicative exchange between management and employees, as well as among the workforce itself. There are clear requirements here: Communication must take place as quickly as possible and – depending on the company – also across locations or even internationally and thus multilingually.
From employee newsletter to leadership communication
Digitization also has a strong influence here: It demands particularly well-structured, planned and creatively implemented communication. Especially in a time of dynamic change, the importance of internal communication is constantly increasing. We support top management and those responsible for communications in both the development and design of creative internal communications – from employee apps and their content management to podcasts and vodcasts, MA magazines and e-books, to the creation of story lines, editorial calendars and ad hoc communications. Leadership and thought leadership communications are also part of our portfolio.
Services in detail
- Content Creation and Storytelling Workshops
- Co-Creation Workshops
- Development of editorial calendars and stories
- Thought leadership and leadership communication
- Intranet and employee app concepts
- Podcast and vodcast concepts and implementation
- Creative MA newspaper and e-book formats
Short paths, clear words, fast information transfer: Ideally, internal communication can become a universal instrument in the company. Whether management measures are to be explained, the workforce is to be given a voice or, in the event of a crisis, it can be communicated quickly and directly what should and should not be done now – the quality of communication here can also quickly have a business-relevant impact that also says something about the company as an employer. Our experts offer professional support in all areas.
