Even the strongest strategy and most compelling narrative can only deliver impact if it stands out in a sea of content and channels — and reaches the right stakeholders. That’s why our Creative Content & Campaigns team develops and produces content that tells a clear, consistent story across all touchpoints. In doing so, we move consumers, energize communities, engage stakeholders, and help our clients attract top talent.
Our interdisciplinary team brings together strategy, copy, design, video, and digital expertise under one roof. Truly effective campaigns and content are driven by a strong conceptual idea — one that is activated across channels with a sharp understanding of the brand and the interests of its audiences, delivered in the right formats.
In close collaboration with our industry specialists across practices, we offer a broad range of creative services with deep subject-matter expertise:
Creative Strategy & Concept
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Creative concepts for (international) campaigns, with a focus on corporate, B2B, and employer branding
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Brand identities, including corporate design and branding
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Channel, topic, and creative planning for content marketing
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Campaign management (delivery, monitoring, optimization)
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Storytelling workshops and training
Production & Editorial
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Multimedia content (video, podcasts, photography)
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Video and photography productions/shoots (in-house, studio, on-site)
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Media design (print and digital)
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Editorial content for internal and external communications (storytelling, copy, layout)
We create campaigns with distinctive taglines and branding that resonate with both patients and healthcare professionals. We spark the curiosity of young talent — increasing application numbers by 77%. We double share of voice among key audiences in highly competitive segments. And throughout all our creative ambition, we remain firmly focused on delivering against our clients’ strategic objectives.
