Change and transformation processes in particular present management teams in companies from almost all industries with new challenges time and again. The strategic planning of a goal-oriented and target group-specific change communication as well as its implementation requires a lot today: This includes the appropriate channels as well as an adequate and well-thought-out wording.
It is about nothing less than conveying empathy to all stakeholders, especially employees and business partners. Only by bringing them on board in good time and gaining their support can change processes really be implemented – with the active support of all stakeholders and a consensus on the need for change and its positive potential. FleishmanHillard starts where it all begins: with the planning. In this way, the course can be set for the successful implementation of change processes as well as for the creative communicative design.
Based on a detailed briefing and re-briefing, we work with our customers’ teams to develop a comprehensive change strategy and a detailed, compliance-oriented change concept. This also includes precise time and action planning. This is the only way to ensure that all target groups affected by the change process are informed, integrated and kept up to date. Information is not a one-way street, but always dialog-oriented and open.
Continuity in change: Communicating values
The goal is to communicate content and opportunities as good as possible, but also the underlying unchanging values, in order to achieve understanding and approval for the planned changes. Words can often be decisive here. FleishmanHillard’s experts offer special training to the spokespersons as well as to all other members of the company’s management, so that they can act well-prepared and argumentative in any situation.
Services in detail
- Strategic change communication planning incl. milestones, time and action planning as well as monitoring
- Development of corporate narratives
- Development of target group-specific communication messages
- Preparation and training of change agents and (top) management spokespersons (media training, storyline workshops)
Making change understandable, gaining acceptance and generating commitment: Our experts Volker Pulskamp, Stefanie Soehnchen and Dr. Sebastian Schwark work out everything that is necessary for this together with the customers within the framework of corresponding development projects. This also includes, and above all, individual training for managers who steer the change in the company and are responsible for it. They have to do equal justice to two stakeholder groups: employees and the public. FleishmanHillard’s change specialists are there to help you master this task successfully.
