User-centricity in communication is not a fashionable term, but a mindset. User-centricity brings a new perspective to companies and places the needs of various target groups at the center of all company processes. A human-centric mindset should be established throughout the entire company and at all interfaces with people – digital as well as analog.
In communications work, User-centricity – whether with customers, journalists, or even employees – does not mean adopting an “outside in” attitude. It’s about packaging messages in such a way that users also get something out of interacting with companies and brands.
“Many German companies – small and medium-sized enterprises (SMEs) as well as corporations – continue to communicate in a self-centered way. ‘We have done this’ – ‘We have achieved that’. But why should users be interested in this? A new mindset is needed that communicates corporate messages in such a way that readers get something out of it. Because attention has never been more contested than it is now. Communicators who do not rethink their user-centric approach will be at a competitive disadvantage in the long run. The whitepaper therefore provides countless concrete and pragmatic approaches to address and create this.” – Stefanie Söhnchen, Head of Digital Strategy
Learn in our whitepaper “User-centered communication – With a human-centered mindset in corporate communication, content marketing and design & strategy to more success in B2B, B2C and B2E business”, among others,
- why you should take a step towards human-centered corporate communications
- what user experience (UX), user-centered business communication and human-centered mindset means
- which methods you can use to introduce a human-centered mindset and establish it in the long term
- more about the two dimensions of user-centricity in your company:
- the external focus – the B2C and B2B customer experience
- the internal focus – the employee experience
You want to learn more? Contact us.
Head of Digital Strategy