Today, companies must strategically redefine their relationship with society. Stakeholders are demanding that they take responsibility for the overall impact of their business activities. Climate change, digitalization, geopolitical tensions and the crises of democracy: we are in the midst of a major transformation.
The steering capacity of politics has diminished, and companies are therefore increasingly confronted with demands to shape the transformation in a positive way. Leading companies are therefore demonstrating corporate citizenship: clearly labeling and communicating the company’s contribution to society and the positive success of the great transformation. Our white paper sets out how to rethink corporate responsibility.
“Companies today are confronted with comprehensive societal demands that can no longer be evaded. CSR campaigns or sustainability reporting are not enough to meet these demands. Rather, the entire societal effect of one’s own business activities, the Total Societal Impact, must be included in the corporate strategy and the business model adapted accordingly. This is what we call corporate citizenship. Without it, the License to Operate comes under increasing pressure – and future profitability is at stake.” – Dr. Sebastian Schwark, Head of Corporate Reputation
You want to learn more? Contact us.
Dr. Sebastian Schwark
Head of Corporate Reputation
