News & Opinions
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Dual leadership change strengthens agency positioning
FleishmanHillard Germany announces two leadership changes in the German market that further sharpen the firm’s positioning while creating new growth opportunities for two top talents: Julia Bressem, previously Head of Healthcare, assumes the newly created role of Head of Client...
February 10, 2026
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User-Centered Communication
https://youtu.be/tpZ1_AP3-Q4 What can I do about declining social media numbers? And why are you no longer performing so well? Our Vice President Digital Strategy, Stefanie Soehnchen has answers to these questions – summarized – in the video above: In her...
July 22, 2022 · Digital Communication
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What makes a good contact on LinkedIn? Part II - How to make myself a good contact
In our personal social network communities, we value good exchange, relevant reach – and the feeling that we can approach contacts when we need something. But what many people forget is that they have to become such a contact themselves...
May 31, 2022
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Why we tell the truth
Sponsoring a sports club at the company’s headquarters? The sponsorship of a museum? Donations for people in need? Charitable work by employees? Companies that want to take on “Corporate Social Responsibility”, or CSR for short, can choose from these and...
May 23, 2022 · Corporate Citizenship, Corporate Reputation, CSR
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What makes a good contact on LinkedIn? Part I - Finding contacts
As in most social networks, LinkedIn now looks at the size of the personal network – below the 500+ in the profile, the network does not seem complete. In fact, especially in business networking, quality trumps quantity. So what makes...
May 4, 2022
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Dual leadership change strengthens agency positioning
FleishmanHillard Germany announces two leadership changes in the German market that further sharpen the firm’s positioning while creating new growth opportunities for two top talents: Julia Bressem, previously Head of Healthcare, assumes the newly created role of Head of Client...
February 10, 2026
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FleishmanHillard Successfully Passes CMS III Re-certification
Anne Glier, Head of Talent Development FleishmanHillard Germany (le.) und Alexandra Groß, GPRA-Präsidenting (ri.) The international communications and GPRA member agency FleishmanHillard Germany has successfully passed the Consultancy Management Standard III re-certification (CMS III). The seal of approval is...
October 5, 2021 · Communication
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Global Solutions Summit 2021: Live Stream
When: Thursday, May 27 to Friday, May 28; Specific session times: Towards a Strong G20 for Effective Multilateral Cooperation session – May 27, 3 p.m. CEST Digital Divides — Preventing Rising Inequalities in the Digital Age – May 28,...
May 25, 2021
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Why we tell the truth
Sponsoring a sports club at the company’s headquarters? The sponsorship of a museum? Donations for people in need? Charitable work by employees? Companies that want to take on “Corporate Social Responsibility”, or CSR for short, can choose from these and...
May 23, 2022 · Corporate Citizenship, Corporate Reputation, CSR
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What makes a good contact on LinkedIn? Part I - Finding contacts
As in most social networks, LinkedIn now looks at the size of the personal network – below the 500+ in the profile, the network does not seem complete. In fact, especially in business networking, quality trumps quantity. So what makes...
May 4, 2022
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The lobby register: a necessary transparency gain at the right time?
As of January 1, 2022, new transparency rules for political lobbying will apply in Germany: The lobby register of the German Bundestag, which can be viewed online by anyone, will henceforth record the lobbyists of various organizations, companies, consulting providers...
April 21, 2022 · Public Affairs
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Don't be afraid of triviality: LinkedIn is not the new Facebook
Particularly in the German digital scene, there are repeated fears that the loss of reach on Facebook will now make LinkedIn the medium of choice. The concern is that this would lead to a trivialization of content. In fact, however,...
March 29, 2022
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How to write user-centric social media posts - and why they're effective
Many German brands talk about themselves on the social web: “We did this”, “We’re happy about that” – the self-centeredness in brand communication can quickly raise the question of relevance among readers. The honest answer is often: There is no...
March 15, 2022 · Digital Strategy, User-centered communication, User-centric