Archive

Public Affairs

  • The lobby register: a necessary transparency gain at the right time?

    April 21, 2022

    As of January 1, 2022, new transparency rules for political lobbying will apply in Germany: The lobby register of the German Bundestag, which can be viewed online by anyone, will henceforth record the lobbyists of various organizations, companies, consulting providers and associations seeking contact with members of the German Bundestag or the German government. As of today - mid-April - more than 4,000 natural or legal persons as well as networks and partnerships are registered...

  • A corporate blog pays off for one’s business goals – also in the area of public affairs

    March 4, 2022

    Corporate blogs have become a constant in public relations (PR). No wonder, because they bring concrete advantages with them: Their own blog offers companies a solid owned channel that is relevant to search engines, sustainably positions internal experts, can be cross-promoted everywhere, and can even be a proven and quick way to present the situation from the company's point of view in the event of a crisis. But not only in PR, but also in...

  • The role of the corporate ambassador in public affairs

    February 18, 2022

    Vitamin B has always been considered the most important ingredient in sustainable business relationships. But how can companies build up this relationship vitamin in an increasingly virtual, digital communications world? One way is through so-called "corporate ambassadors" - important individuals who become visible for a company in terms of communication, thus making it closer and more human. This approach works in B2B communications just as well as in the field of public affairs...