Archive
communication strategy
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Diversity without integrated communication is just marketing
February 22, 2022
Over the weekend, a photo from the Munich Security Conference circulated on the web that caused a stir. It showed a U-shaped table at which a group of white, middle-aged men were seated for lunch. The outrage was not long in coming and followed the usual patterns. So did the reaction: They would discuss it in a feedback session and do better next year, promised Joe Kaeser, former Siemens CEO and conference participant...
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How communication strategies can be implemented
August 27, 2021
All too often, elaborately created communication strategies end up in a drawer. Although they are initially presented everywhere, since actual implementation is not trivial, many approaches fall short of their potential. Here, therefore - from experience - are a few insider tips on how new communication channels can become reality...