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Success factors for modern B2B communication at Wöhner GmbH & Ko. KG

B2B corporate communication has its very own rules and challenges. Our customer Wöhner GmbH & Co. KG has a Head of Corporate Communications & Marketing in Isabel Ossenberg who goes her very own way in this area - and not just since Corona shuffled the established communication channels. In this interview, Isabel tells us what she considers to be the most important success factors in modern B2B communication...