Archive
Reputation Management
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Outlook 2022: Four Trends in What Will be Important for Companies in Society
December 23, 2021
Social and political demands on companies will continue to increase in 2022. Good products, decent returns and the occasional CSR campaign are no longer enough to earn the License to Operate. Start preparing now for next year's most important reputation issues...
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What Reputation Management Means for Brands and Why it is Important
October 25, 2021
Our colleagues at news aktuell recently published a survey according to which reputation is important or even very important for 97 percent of companies in Germany. Despite this overwhelming importance of the topic, however, only slightly more than half have a strategy for systematically building it up — and only slightly more than a third measure changes on a regular basis. Sounds unusual at first glance — after all, one would assume that communicators should...