User-centered communication

  • How to write user-centric social media posts – and why they’re effective

    Many German brands talk about themselves on the social web: "We did this", "We're happy about that" - the self-centeredness in brand communication can quickly raise the question of relevance among readers. The honest answer is often: There is no real relevance for the reader. The content would also have made a good internal mail, an external effect remains questionable. If you communicate in this way, you lose out in the battle for digital attention...