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How to write user-centric social media posts – and why they’re effective

March 15, 2022

Many German brands talk about themselves on the social web: "We did this", "We're happy about that" - the self-centeredness in brand communication can quickly raise the question of relevance among readers. The honest answer is often: There is no real relevance for the reader. The content would also have made a good internal mail, an external effect remains questionable. If you communicate in this way, you lose out in the battle for digital attention...