Archive

Year: 2022

  • Don’t be afraid of triviality: LinkedIn is not the new Facebook

    Particularly in the German digital scene, there are repeated fears that the loss of reach on Facebook will now make LinkedIn the medium of choice. The concern is that this would lead to a trivialization of content. In fact, however, this is not the case, at least not to any relevant extent. Why? Here are a few clues...

  • The lobby register: a necessary transparency gain at the right time?

    As of January 1, 2022, new transparency rules for political lobbying will apply in Germany: The lobby register of the German Bundestag, which can be viewed online by anyone, will henceforth record the lobbyists of various organizations, companies, consulting providers and associations seeking contact with members of the German Bundestag or the German government. As of today - mid-April - more than 4,000 natural or legal persons as well as networks and partnerships are registered...

  • Don’t be afraid of triviality: LinkedIn is not the new Facebook

    Particularly in the German digital scene, there are repeated fears that the loss of reach on Facebook will now make LinkedIn the medium of choice. The concern is that this would lead to a trivialization of content. In fact, however, this is not the case, at least not to any relevant extent. Why? Here are a few clues...

  • Turn of the Times – War and Corporate Responsibility

    With Russia's invasion of Ukraine, it has become clear that sustainable economic activity is not possible without freedom and democracy. After weeks of diplomatic efforts, dashed hopes and escalating threats from the Kremlin, Russia's attack was no longer surprising - but no less shocking for that. We are undoubtedly experiencing a turning point, as Chancellor Scholz put it, for German politics. As is always the case with major turning points in history, this one has...

  • Diversity without integrated communication is just marketing  

    Over the weekend, a photo from the Munich Security Conference circulated on the web that caused a stir. It showed a U-shaped table at which a group of white, middle-aged men were seated for lunch. The outrage was not long in coming and followed the usual patterns. So did the reaction: They would discuss it in a feedback session and do better next year, promised Joe Kaeser, former Siemens CEO and conference participant...

  • How to Manage Shortage of Skilled Workers With Collaborative Client-agency Relationships

    The shortage of skilled workers, which seems to be particularly prevalent in agencies, has been on everyone's minds since the GWA study was published. In the comments sections, the agency clichés are happily swinging upwards. Some say it's "their own fault", while others blame the clients.          ...

  • Strategic Sustainability Communication: Transparency and Credibility as Sine Qua Non

    Last fall, a Berlin-based organic supermarket chain advertised: “We were already sustainable when you were still taking drugs.” Sustainability had been part of the company's identity and strategy since its founding. The provocative advertising slogan was an attempt to set itself apart from its competitors as a pioneer. After all, it has now become almost impossible to enter a supermarket without encountering products and corporate philosophies that claim sustainability as their own. So it's not...

  • International Mentoring – How it Works and Why it is Valuable

    Our lives are becoming increasingly complex: Choices, challenges, and constant change demand a lot of a person. Mentoring can help to see a personal path more clearly and to grow healthily both as a person as well as a professional. Senior Partner and Global Managing Director, Mike Cearley, who is based in Texas, USA, has been the mentor of Stefanie Soehnchen, Vice President Digital Strategy in Germany for over a year now.  In this interview...

  • Christmas is Always: Why Interpersonal Values are Relevant for Business

    Every year, just in time for Christmas, we reflect on the importance of emotional values as essential elements of our personality and our relationship with other people. At no other time of the year do the soft factors of human interaction come to the forefront of our communication. In the business world, strategy, planning, product features, quality, IT, process optimization, or savings potentials are displaced as a matter of course...