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The customer is king – which aspects of communication put the user in focus

December 9, 2021

Traditionally, corporate communication takes place according to the push principle. Here, companies present themselves according to the approach of "our trade shows, our flyers, our awards," etc. However, the new, predominantly digital communication requires more than that. The corporate messages should be placed along the customer journey and focused entirely on the well-known motto "the customer is king"...