Archive

Corporate Reputation

  • Turn of the Times – War and Corporate Responsibility

    With Russia's invasion of Ukraine, it has become clear that sustainable economic activity is not possible without freedom and democracy. After weeks of diplomatic efforts, dashed hopes and escalating threats from the Kremlin, Russia's attack was no longer surprising - but no less shocking for that. We are undoubtedly experiencing a turning point, as Chancellor Scholz put it, for German politics. As is always the case with major turning points in history, this one has...

  • Outlook 2022: Four Trends in What Will be Important for Companies in Society

    Social and political demands on companies will continue to increase in 2022. Good products, decent returns and the occasional CSR campaign are no longer enough to earn the License to Operate. Start preparing now for next year's most important reputation issues...

  • What Reputation Management Means for Brands and Why it is Important

    Our colleagues at news aktuell recently published a survey according to which reputation is important or even very important for 97 percent of companies in Germany. Despite this overwhelming importance of the topic, however, only slightly more than half have a strategy for systematically building it up — and only slightly more than a third measure changes on a regular basis. Sounds unusual at first glance — after all, one would assume that communicators should...