Archive

Social Media Communication

  • Building Social Media Reach Through Community Building

    September 23, 2021

    More followers, more reach, more engagement – the list of KPIs for corporate social media communication looks something like this. It doesn’t matter whether it’s about positioning people or about corporate content. What many forget here, however, is the “social” in social media – and thus also that there should be a “give” before the “get”.

  • Build social media reach through community building

    September 17, 2021

    More followers, more reach, more engagement - the list of KPIs for corporate social media communication looks something like this. Regardless of whether it's about positioning people or about corporate content. What many people forget, however, is the "social" in social media - and thus also that "getting" should be preceded by "giving".