Archive
Year: 2022
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How to Manage Shortage of Skilled Workers With Collaborative Client-agency Relationships
February 7, 2022
The shortage of skilled workers, which seems to be particularly prevalent in agencies, has been on everyone's minds since the GWA study was published. In the comments sections, the agency clichés are happily swinging upwards. Some say it's "their own fault", while others blame the clients. ...
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International mentoring – how it works and why it is valuable
January 18, 2022
Our lives are becoming increasingly complex: Choices, challenges, and constant change demand a lot of a person. Mentoring can help to see a personal path more clearly and to grow healthily both as a person as well as a professional. Senior Partner and Global Managing Director, Mike Cearley, who is based in Texas, USA, has been the mentor of Stefanie Soehnchen, Vice President Digital Strategy in Germany for over a year now. In this interview...
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Contents of a digital strategy
January 7, 2022
Communicators for whom the topic of "digital strategy" is fresh on the to-do list in 2022 often don't know where to start. What should be considered and in what order? What is really important and what is more downstream? Here you will find the essential considerations to get started professionally...
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Christmas is Always: Why Interpersonal Values are Relevant for Business
January 6, 2022
Every year, just in time for Christmas, we reflect on the importance of emotional values as essential elements of our personality and our relationship with other people. At no other time of the year do the soft factors of human interaction come to the forefront of our communication. In the business world, strategy, planning, product features, quality, IT, process optimization, or savings potentials are displaced as a matter of course...