Archive
Year: 2022
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The role of the corporate ambassador in public affairs
Vitamin B has always been considered the most important ingredient in sustainable business relationships. But how can companies build up this relationship vitamin in an increasingly virtual, digital communications world? One way is through so-called "corporate ambassadors" - important individuals who become visible for a company in terms of communication, thus making it closer and more human. This approach works in B2B communications just as well as in the field of public affairs...
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How to Manage Shortage of Skilled Workers With Collaborative Client-agency Relationships
The shortage of skilled workers, which seems to be particularly prevalent in agencies, has been on everyone's minds since the GWA study was published. In the comments sections, the agency clichés are happily swinging upwards. Some say it's "their own fault", while others blame the clients. ...
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Strategic Sustainability Communication: Transparency and Credibility as Sine Qua Non
Last fall, a Berlin-based organic supermarket chain advertised: “We were already sustainable when you were still taking drugs.” Sustainability had been part of the company's identity and strategy since its founding. The provocative advertising slogan was an attempt to set itself apart from its competitors as a pioneer. After all, it has now become almost impossible to enter a supermarket without encountering products and corporate philosophies that claim sustainability as their own. So it's not...
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International mentoring – how it works and why it is valuable
Our lives are becoming increasingly complex: Choices, challenges, and constant change demand a lot of a person. Mentoring can help to see a personal path more clearly and to grow healthily both as a person as well as a professional. Senior Partner and Global Managing Director, Mike Cearley, who is based in Texas, USA, has been the mentor of Stefanie Soehnchen, Vice President Digital Strategy in Germany for over a year now. In this interview...
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Contents of a digital strategy
Communicators for whom the topic of "digital strategy" is fresh on the to-do list in 2022 often don't know where to start. What should be considered and in what order? What is really important and what is more downstream? Here you will find the essential considerations to get started professionally...
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Christmas is Always: Why Interpersonal Values are Relevant for Business
Every year, just in time for Christmas, we reflect on the importance of emotional values as essential elements of our personality and our relationship with other people. At no other time of the year do the soft factors of human interaction come to the forefront of our communication. In the business world, strategy, planning, product features, quality, IT, process optimization, or savings potentials are displaced as a matter of course...