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Opinions

  • Digital Markets Law: EU Wants to Regulate Tech Giants

    With the Digital Markets Act, the European Union is making another attempt to regulate tech giants like Amazon, Google, and Apple. The primary concern here is their questionable role as digital gatekeepers and the associated danger of potential abuse of their market power...

  • Modern Pharmaceutical Communication Today

      Hospital and practice visits are a rarity for pharmaceutical sales representatives under the Corona pandemic. In some cases, hospitals and practices implement the ban on visits very strictly in order to protect their patients. Large industry exhibitions in the context of congresses have not been possible for a long time, and whether they will find their way back into congresses in this form may be doubted. But how can the medical profession be informed...

  • Digital employer branding: How to build a digital employer brand

    Finding good employees is becoming increasingly difficult. This makes it all the more important for the employer brand to have a solid, attractive online presence. This not only helps to attract new talent, but also to retain existing employees. In the podcast "Kosmosfunk" by Alfred Zedelmaier, our Vice President Digital Strategy Stefanie Soehnchen explains what a digital employer brand needs. ...

  • What Reputation Management Means for Brands and Why it is Important

    Our colleagues at news aktuell recently published a survey according to which reputation is important or even very important for 97 percent of companies in Germany. Despite this overwhelming importance of the topic, however, only slightly more than half have a strategy for systematically building it up — and only slightly more than a third measure changes on a regular basis. Sounds unusual at first glance — after all, one would assume that communicators should...

  • The Pitfalls of the Corona Vaccination Campaign

    As a doctor in health communication and from direct experience with patients, I am used to communicating with difficult people and asking the most unusual questions. It is precisely for this reason that I decided to support the vaccination campaign and act as a vaccinator in addition to my agency work. Now, on September 26, 2021, the vaccination center closed. That's why it's time to share some thoughts about my experience...

  • Crisis Communication in 2021: The Five Most Important Key Learnings

    So far, the year 2021 has certainly not been poor in one thing: crises. From our experience with clients we have supported and accompanied with crisis communications, five lessons can be distilled that will make life easier - and safer - for everyone involved.

  • Building Social Media Reach Through Community Building

    More followers, more reach, more engagement – the list of KPIs for corporate social media communication looks something like this. It doesn’t matter whether it’s about positioning people or about corporate content. What many forget here, however, is the “social” in social media – and thus also that there should be a “give” before the “get”.

  • Build social media reach through community building

    More followers, more reach, more engagement - the list of KPIs for corporate social media communication looks something like this. Regardless of whether it's about positioning people or about corporate content. What many people forget, however, is the "social" in social media - and thus also that "getting" should be preceded by "giving".

  • How communication strategies can be implemented

    All too often, elaborately created communication strategies end up in a drawer. Although they are initially presented everywhere, since actual implementation is not trivial, many approaches fall short of their potential. Here, therefore - from experience - are a few insider tips on how new communication channels can become reality...

  • Three factors for a successful corporate newsletter

    Newsletters continue to be an underrated communication tool - we learned why in the last article on corporate newsletters. Here, we'll take a look at some factors communicators should consider when implementing newsletters for successful communication...

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