Archive

Year: 2021

  • FleishmanHillard Successfully Passes CMS III Re-certification

    Anne Glier, Head of Talent Development FleishmanHillard Germany (le.) und Alexandra Groß, GPRA-Präsidenting (ri.)   The international communications and GPRA member agency FleishmanHillard Germany has successfully passed the Consultancy Management Standard III re-certification (CMS III). The seal of approval is valid for two years - after which the agency's internal processes will be re-audited. The Consultancy Management Standard (CMS) is an internationally recognized quality mark and exemplary management system for PR agencies...

  • The Pitfalls of the Corona Vaccination Campaign

    As a doctor in health communication and from direct experience with patients, I am used to communicating with difficult people and asking the most unusual questions. It is precisely for this reason that I decided to support the vaccination campaign and act as a vaccinator in addition to my agency work. Now, on September 26, 2021, the vaccination center closed. That's why it's time to share some thoughts about my experience...

  • Crisis Communication in 2021: The Five Most Important Key Learnings

    So far, the year 2021 has certainly not been poor in one thing: crises. From our experience with clients we have supported and accompanied with crisis communications, five lessons can be distilled that will make life easier - and safer - for everyone involved.

  • Building Social Media Reach Through Community Building

    More followers, more reach, more engagement – the list of KPIs for corporate social media communication looks something like this. It doesn’t matter whether it’s about positioning people or about corporate content. What many forget here, however, is the “social” in social media – and thus also that there should be a “give” before the “get”.

  • Build social media reach through community building

    More followers, more reach, more engagement - the list of KPIs for corporate social media communication looks something like this. Regardless of whether it's about positioning people or about corporate content. What many people forget, however, is the "social" in social media - and thus also that "getting" should be preceded by "giving".

  • How communication strategies can be implemented

    All too often, elaborately created communication strategies end up in a drawer. Although they are initially presented everywhere, since actual implementation is not trivial, many approaches fall short of their potential. Here, therefore - from experience - are a few insider tips on how new communication channels can become reality...

  • Why only own corporate channels guarantee sustainable communication reach in the long term

    Corporate pages on Facebook, LinkedIn and other social networks are an integral part of the professional communication spectrum. However, the algorithms of these platforms are visibly changing negatively for the organic reach of corporate content. That is why flexible, modern owned channels such as blogs, newsletters or even the website are more important than ever...

  • Three factors for a successful corporate newsletter

    Newsletters continue to be an underrated communication tool - we learned why in the last article on corporate newsletters. Here, we'll take a look at some factors communicators should consider when implementing newsletters for successful communication...

  • How customer centricity drives corporate communications

    "The customer is queen" - so familiar, so not-new. The topic of customer centricity is old hat, at least in the jargon of companies and consultants. However, the concept and also the demands on its implementation are undergoing major changes due to digitalization, new tools and increasingly fluid transitions between communication disciplines. Uwe Schubert, the German chief strategist at FleishmanHillard, explains in an interview why it is important for successful corporate communications to think not...

  • Global Solutions Summit 2021: Live Stream

      When: Thursday, May 27 to Friday, May 28; Specific session times: Towards a Strong G20 for Effective Multilateral Cooperation session - May 27, 3 p.m. CEST Digital Divides — Preventing Rising Inequalities in the Digital Age - May 28, 3 p.m. CEST Reducing Inequalities and Vulnerabilities in a Post-Pandemic World session - May 28, 4:30 p.m. CEST Health Investments for Social and Economic Prosperity session - May 28, 5 p.m. CEST Where: Join our live...

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