Archive
Author: Corporate Marketing
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Why only own corporate channels guarantee sustainable communication reach in the long term
July 23, 2021
Corporate pages on Facebook, LinkedIn and other social networks are an integral part of the professional communication spectrum. However, the algorithms of these platforms are visibly changing negatively for the organic reach of corporate content. That is why flexible, modern owned channels such as blogs, newsletters or even the website are more important than ever...
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Three factors for a successful corporate newsletter
June 21, 2021
Newsletters continue to be an underrated communication tool - we learned why in the last article on corporate newsletters. Here, we'll take a look at some factors communicators should consider when implementing newsletters for successful communication...
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How customer centricity drives corporate communications
June 9, 2021
"The customer is queen" - so familiar, so not-new. The topic of customer centricity is old hat, at least in the jargon of companies and consultants. However, the concept and also the demands on its implementation are undergoing major changes due to digitalization, new tools and increasingly fluid transitions between communication disciplines. Uwe Schubert, the German chief strategist at FleishmanHillard, explains in an interview why it is important for successful corporate communications to think not...
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Global Solutions Summit 2021: Live Stream
May 25, 2021
When: Thursday, May 27 to Friday, May 28; Specific session times: Towards a Strong G20 for Effective Multilateral Cooperation session - May 27, 3 p.m. CEST Digital Divides — Preventing Rising Inequalities in the Digital Age - May 28, 3 p.m. CEST Reducing Inequalities and Vulnerabilities in a Post-Pandemic World session - May 28, 4:30 p.m. CEST Health Investments for Social and Economic Prosperity session - May 28, 5 p.m. CEST Where: Join our live...
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Fünf Tipps für digitales Employer Branding – gerüstet für die Schlacht um Personal im Netz
May 21, 2021
The war for talent is already a reality for many companies: The battle for the best talents, which has been on the horizon for a long time, is now decisive for the profit and loyalty of employees. This makes it all the more important not only to have a strong corporate brand, but also active employer branding: positioning as an attractive employer brand - offline and online...
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Work(shops) from Home: How to Make Remote Meetings and Workshops More Productive
April 29, 2020
When suddenly all colleagues are working from home, the way we work together changes as weil. Collaboration and constructive exchange still work to a certain extent in well-rehearsed teams. In other constellations it becomes much more difficult. Everywhere, important workshops are currently being postponed. Brainstorming sessions are suspended or return to being an individual problem instead of a team effort. And previously productive meetings are morphing into tediously long video conferences. While a third of...